“I don’t want to write you another AI newsletter.”
A note from Hanna about what this newsletter is becoming, and why.
Read the note
We do the digging. You get the ideas, people, and discoveries worth your time, picked by marketers figuring all this out alongside you.
For marketers figuring it out
We do the digging. You get the ideas, people, and discoveries worth your time, picked by marketers figuring all this out alongside you.
Your weekly reset. A little room to think.

good takes. good company.
Free. Every Sunday.
A Sunday worth opening
Ideas to sit with, things to try, and a little perspective before Monday.
A note from Hanna about what this newsletter is becoming, and why.
Read the note
The reads, watches, and listens worth passing along.
Explore the library
Creative ways to put AI to work on growth.
Try something useful
A few things to know before Monday.
Get next week’s finds
A reminder of what great marketing can feel like.
Keep your curiosity
Keep the good bits. Leave room for a surprise. ↗

The marketer in the loop
I’m figuring this out alongside you. Marketer in the Loop is where I share the ideas, experiments, and discoveries I want to bring back to my own work.
Every Sunday, a little perspective on marketing and AI, with room for good thinking from other people and things that make the work feel interesting again.
Join me next SundaySee you in the loop, Hanna
Free, every Sunday. Ideas, people, and discoveries worth your time.
Unclench your jaw. Look away from the screen. Find something outside the window.
The internet will still be here.
What I'm still thinking about this week.
Good thinking deserves a bigger audience.

Creative ways to put AI to work on growth.
A few things to know before Monday.
A reminder of what great marketing can feel like.
From Hanna and Marketer in the Loop. Ideas, experiments, and discoveries from marketers figuring this out alongside you.

Ideas, experiments, and discoveries worth coming back to.