It's Hot. It's Ready. But Is It Good?
Why AI-Powered Volume Is the Biggest Trap in Marketing Right Now
Hanna Huffman
Workbench / Tool Reviews
AI Tool Review: Omneky — Can AI Actually Make Your Ads?
The short answer: Not yet, but it can help.
Build vs. Buy Decision Framework and Prompt
Industry PoV
You Don't Have a Productivity Problem. You Have a Build vs. Buy Problem.
AI-enabled, non-technical developers are learning that custom-built solutions are never "free", and that optimizing build time to enterprise value creation is critical to making money with AI.
Workbench / Tool Reviews
AI Tool Review: I Spent a Week With Jasper.ai So You Don't Have To
AI marketing tools are selling pretty interfaces over substance, and marketers are paying $70+/month for what native LLMs do better for free.
Industry PoV
Marketing is becoming the most valuable skill in tech.
Marketing is becoming the most valuable skill in tech, not because marketing changed, but because building got easy and distribution will be harder than ever.
I Built an AI CGO (Chief Growth Officer) in Cursor. Here's Why.
I initially built this system to support Principal Growth work in an IC role. For a decade, I led big, cross-functional Growth teams— product, marketing, partnerships, and operations. The work was strategic and important, and I was good at it. But somewhere along the way, I realized I missed something
Industry PoV
The "Ticker Tape" Problem
People are still waiting for AI-driven growth operations to "hit prime time"... but it's already happened.