Build vs. Buy Decision Framework and Prompt
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Where Should Your Team's AI Workflows Actually Live?
I get this same question in my DMs about six times a week. It's coming from MITL Pro members, fractional CMOs, and a few in-house marketing leaders who've been quietly learning Claude Code on nights and weekends. They've shipped five or ten workflows
Why Every AI Marketing Workflow Starts With a Second Brain (And What's Actually In It)
Last week I got on the phone with the Chief Human Resource Officer of a PE-backed healthcare technology company. Her teams had already burned through the company's entire annual Claude tokens budget, four months into the year. She was debating whether to keep paying for it. The
The Marketing Engineer Isn't a Rebrand
"Marketing engineer" recently trended on Twitter for three days running. Profound shipped a slick launch video and a certification course, and the term started hashtagging across LinkedIn. And this isn't the first time we've seen this– Cody Schneider has been calling himself a GTM
Audit any URL for generative search visibility in 5 minutes
A Claude Code skill that scores your pages for AI citation-worthiness, checks whether they actually surface in ChatGPT, Claude, Gemini, and Perplexity, and hands you a prioritized fix list. Built for the startup marketing lead without a $1-2k/mo GEO tracking tool. Get access to this skill immediately,