Your 2027 AI marketing budget needs more than software

Start with the work that is stuck. Then fund the person, the technology, and the implementation needed to change it.

The Growth Leadership Skill Gap That Is Keeping You From Getting a Job in 2026

The economics, workflows, and judgment I'd look for in a growth leader.

The landing page should answer back

Give buyers useful answers while they're interested enough to ask.

When to stop doing it in Claude

Three checks for deciding what needs a model, what belongs in your existing tools, and when a human is the better choice.

Introducing: The Weekly Signal

Post-ai marketing advice by operators, for operators.

Learning AI shouldn't be a second full-time job

Why AI advice falls apart at work, and three questions to help you decide what deserves your time.

I don't want to write you another AI newsletter

The Future of Marketing Belongs to People Who Still Give a Shit

AI Workflow Prioritization Rubric and Roadmap Template

Why Every AI Marketing Workflow Starts With a Second Brain (And What's Actually In It)

You Don't Have to Learn Claude Code to Run an AI-Native Marketing Org

Bulk Ad Assembly Workflow Template

Campaign Brief Generator

Component Gathering Checklist

Copybank Template and LLM Prompt