From the GTM Asset Creation With AI series
Marketer in the Loop | mktrintheloop.com
How to Use This Skill
Fill out every section before you open a design tool or write a prompt. This brief answers every question a designer, media buyer, or LLM would ask before starting work. If a field feels hard to fill, that's a signal you need to do more upstream work — not a reason to skip it.
The brief feeds the copy bank, shot list, and asset plan used during production.
Get the campaign brief
The original download path no longer exists. The public Content Campaign file on GitHub contains the GACCS brief in Phase 4: Goals, Audience, Creative, Channels, and Stakeholders.
That file is a broader campaign-planning workflow. If you only need the brief, start with Phase 4 and supply your own goals, audience, creative direction, channels, and people responsible for the work. Treat its default budgets, launch tiers, and asset counts as examples to adapt.
This is an existing public resource, separate from the updated MultiplAI core-skills release planned for later. It does not require the retired MITL MCP offer.
Tips for Getting the Most Out of This Brief
Fill it out completely. Empty fields = generic output. The LLM will fill gaps with assumptions from the open internet.
Be specific, not aspirational. "VP Marketing at $10M B2B SaaS" is better than "senior marketing leaders." Real numbers beat vague ranges.
Include proof points. Claims without evidence produce ads that sound hollow. Add the customer quote, the conversion stat, the award.
Name the angles you want to test. Give each a clear message and supporting evidence. Three hooks can be a useful starting point; the right number depends on the campaign and what you can test well.
Update it. After every campaign, add what you learned to the success criteria and test plan sections. The brief is a living document.
Built by Hanna Huffman at Marketer in the Loop. Part of the Go-to-Market Asset Creation With AI series. mktrintheloop.com
About Marketer in the Loop
I’m Hanna Huffman. Marketer in the Loop is my weekly letter about doing good marketing work as AI changes how we do it. Expect useful ideas, people worth knowing, and things I’m figuring out in my own work.
Published by MultiplAI Growth Partners.