Build Series

Build Series

From Strategy to System: Content Strategy + Opportunity Sizing

Episode four of four in a series explaining how the Cursor_CMO codebase improves downstream marketing decision impact.

Build Series

Knowing Your Customer Better Than They Know Themselves

ICP & Personas: A workflow-first approach to segmentation that you can build in ten minutes with the Claude Cowork ICP skill

Build Series

The Strategy Chain: From Discovery to Positioning

Most AI marketing content starts in the wrong place: Write fifty LinkedIn posts. Generate ad creative. Automate your email sequences. Build a landing page in two minutes. All of that is execution, and execution is the easy part. Knowing what to say, to whom, and why it matters more than

Build Series

How I Built a Cursor CMO

The era of the ten-person marketing team doing the work of one sharp operator is ending. The inverse is becoming true. One sharp operator, equipped with the right system, can do the work of ten. I know because I've been doing it for two years. I built a