I don't want to write you another AI newsletter
This format is feeling very "nice shoe, wrong size". What comes next: fewer tidy prescriptions, more real work in progress, and more people worth knowing.
Latest
How to: Make Life-ful Marketing Outputs with AI
Before you automate a marketing workflow, find the human intelligence that makes its best output worth reading, trusting, and acting on.
The Future of Marketing Belongs to People Who Still Give a Shit
AI has made marketing more powerful—and more hollow. It is time for the people who care about the craft to find one another and build the alternative.
How to turn AI investments into measurable marketing impact
Why AI investments aren't delivering ROI yet, and the operating reset that fixes the gap.
AI Workflow Prioritization Rubric and Roadmap Template
The scoring workbook for choosing which AI workflow to run first.
Where Should Your Team's AI Workflows Actually Live?
I get this same question in my DMs about six times a week. It's coming from MITL Pro members, fractional CMOs, and a few in-house marketing leaders who've been quietly learning Claude Code on nights and weekends. They've shipped five or ten workflows
Why Every AI Marketing Workflow Starts With a Second Brain (And What's Actually In It)
Last week I got on the phone with the Chief Human Resource Officer of a PE-backed healthcare technology company. Her teams had already burned through the company's entire annual Claude tokens budget, four months into the year. She was debating whether to keep paying for it. The
The Marketing Engineer Isn't a Rebrand
"Marketing engineer" recently trended on Twitter for three days running. Profound shipped a slick launch video and a certification course, and the term started hashtagging across LinkedIn. And this isn't the first time we've seen this– Cody Schneider has been calling himself a GTM
From Strategy to System: Content Strategy + Opportunity Sizing
Episode four of four in a series explaining how the Cursor_CMO codebase improves downstream marketing decision impact.
You Don't Have to Learn Claude Code to Run an AI-Native Marketing Org
I've had something like twenty conversations about the Cursor CMO series in the last two months, and a pattern has emerged that's worth naming out loud. The conversations start the same way, every time. Someone reads the series (the anchor piece, the strategy chain from discovery
Knowing Your Customer Better Than They Know Themselves
ICP & Personas: A workflow-first approach to segmentation that you can build in ten minutes with the Claude Cowork ICP skill
The Strategy Chain: From Discovery to Positioning
Most AI marketing content starts in the wrong place: Write fifty LinkedIn posts. Generate ad creative. Automate your email sequences. Build a landing page in two minutes. All of that is execution, and execution is the easy part. Knowing what to say, to whom, and why it matters more than
AI Tool Review: Paper.Design
Why I’m Reviewing AI Tools I spend most of my working hours inside AI tools. Not evaluating them as a hobby. Using them to produce real deliverables for real clients spending real money. That means I find out fast what actually works in production versus what looks good in
Build Series
How I Built a Cursor CMO
The era of the ten-person marketing team doing the work of one sharp operator is ending. The inverse is becoming true. One sharp operator, equipped with the right system, can do the work of ten. I know because I've been doing it for two years. I built
Tool Bench
AirOps review: when the content workflow platform is worth it
Why I'm reviewing this I've spent a lot of my career inside content operations that were too big to run on a spreadsheet and good intentions. At Healthline, I worked with a 300-person editorial team across five websites. At People Inc., I worked with a
Subscriber Resources
Copybank Template and LLM Prompt
GTM Asset Creation
Strategic Inputs Checklist
GTM Asset Creation
Component Gathering Checklist
GTM Asset Creation
Bulk Ad Assembly Workflow Template
GTM Asset Creation
Campaign Brief Generator
Builder's Log
AI-Driven GTM Imagery: Part 3, The Asset Library Nobody Builds
(And Why Your AI Ads Look Generic Without It)
Builder's Log
AI-Driven GTM Imagery: Part 5, Bulk Image Creation
The Production Workflow That Makes 150 Ads in a Day
Builder's Log
AI-Driven GTM Imagery: Part 4, Pre-Gen Campaign Planning
How I plan a campaign before making anything
Builder's Log
AI-Driven GTM Imagery: Part 6, The Code-to-Design-to-Deploy Loop
How I Build Landing Pages, Websites, and Apps With AI